Traffic is what keeps your business alive on the internet. You will need to generate
plenty to keep yourself in business and even more if you want to be counted among the
successful e-entrepreneurs.
Generating traffic is the greatest headache for the new dot com businesses. Problem
that is compounded by the microscopic budgets they are operating with. Hence, it is
a great idea to seek free ways to improve your website traffic.
The good news is that with a little work and perseverance, there are many ways by which
you can generate traffic for free. Here are two easy ones:
1. The King of the Search Engines – Google
Of course there are other leaders as well, such as yahoo.com, ask.com, lycos.com, which
are as good. However, in popularity Google is the number one and hence, should be your
first contender. In order to get read and ranked high by Google you will need to
organize your keywords carefully around your page. The best technique is to have your
best keywords in the first 100 words of the page and in the last 25 words as well. The
search engines, particularly Google, pick up your keywords best if they are within this
range.
2. Use only targeted keywords
Do not use any keywords that come to your mind. You want a good ranking; you will need
to use targeted keywords. What are targeted keywords? These are keywords that are specific
to your website. You will need to identify a few budget (low cost) variations of the
keywords that best suit your website and then use them in your page.
The variation keywords should have their own pages but closely linked to the homepage.
In fact the sub-pages should never be more than few clicks away from your home page.
Author: Serge Daudelin
Previous news: 30 March 2007
|
Home