PCMagCast Speaker: Erin Eschen
Erin Eschen is the Director of Product Management for Network Solutions' Online Marketing products. She is responsible for driving product strategy and defining product and marketing requirements for the company's online marketing products. She specializes in organic search engine optimization (SEO) solutions that obtain first page rankings for customers in the major search engines through a variety of techniques including content creation, submission, site maps, link building and HTML code optimization. She manages the product development process, new product conceptualization and relationships with partners in the industry. She regularly attends Search Engine Strategies and WebmasterWorld conferences to stay up to date on the industry.
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margin-right: 20px;
margin-top: 0;
width: 220px;
clear: left;
}
.fa_inline_results.right {
margin-left: 20px;
margin-right: 0;
}
.fa_inline_results h4 {
margin: 0;
font-size: 8pt;
line-height: 12px;
padding-bottom: 4px;
border-bottom: 1px dotted #c3d2dc;
}
.fa_inline_results ul {
list-style-type: disc;
list-style-position: inside;
color: #3769DD;
margin: 0 0 15px;
padding: 0;
}
.fa_inline_results ul li {
margin: 0;
padding: 0;
}
.fa_inline_results ul li.title {
color: #333;
list-style-type: none;
font-weight: bold;
}
.fa_inline_results ul li.articles {
color: #333;
list-style-type: none;
}
.fa_inline_results, .fa_inline_results.left {
margin-right: 20px;
margin-top: 0;
width: 220px;
clear: left;
}
.fa_inline_results.right {
margin-left: 20px;
margin-right: 0;
}
.fa_inline_results h4 {
margin: 0;
font-size: 8pt;
line-height: 12px;
padding-bottom: 4px;
border-bottom: 1px dotted #c3d2dc;
}
.fa_inline_results ul {
list-style-type: disc;
list-style-position: inside;
color: #3769DD;
margin: 0 0 15px;
padding: 0;
}
.fa_inline_results ul li {
margin: 0;
padding: 0;
}
.fa_inline_results ul li.title {
color: #333;
list-style-type: none;
font-weight: bold;
}
.fa_inline_results ul li.articles {
color: #333;
list-style-type: none;
}
Erin started with MonsterCommerce in 2004 before it was bought by Network Solutions in January of 2006. For MonsterCommerce, Erin managed the company's monthly marketing newsletter, wrote SEO copy, optimized Web sites, and consulted countless small business owners on e-commerce and Web site promotion techniques. Erin was responsible for building the company's Online Marketing department that consists of specialists in pay per click advertising, link building and SEO techniques in order to support customers with driving traffic to their Web sites.
Erin's has a Bachelors of Journalism from the University of Missouri – Columbia where she assisted in teaching Online Journalism courses and was responsible for the Web site of the Columbia Missourian newspaper. She also worked in marketing for the Missouri State Grape and Wine Program, a Department of Agriculture program that supports state wine industry growth. Her past experience includes print journalism, marketing, copy editing, graphic and Web design.
Author: Array
Previous news: 17 August 2007
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