Since integrating SLI's offerings in March of this year, CableOrganizer.com
has seen the number of product searches increase by as much as 40 percent,
which directly correlates to a 40 percent growth in sales conversions.
"Integrating Learning Search and Site Champion on CableOrganizer.com has
been the single most important catalyst to sales conversions," said
CableOrganizer.com's COO Paul Holstein. "The more our customers use search
on our site, the more products we sell. Our successful results show that
an informed customer who is able to obtain relevant information in an
efficient manner is more likely to buy -- and become a repeat shopper. By
integrating the 'buy now' button with the search results, we've also made
it as easy as possible for the customer to purchase products."
Learning and Improving with Learning Search
After evaluating various search solutions, CableOrganizer.com selected SLI
because the provider's open platform allowed them to customize the search
function on their site to best match the requirements of their search-savvy
customers. "Because our customers rely so heavily on the search box on our
site, it's especially important for us to offer them a navigation system
that delivers the right kind of information," continued Holstein. "With
SLI Systems' hosted site search solution, our customers find the
information they're looking for right away, as well as pricing, ratings,
reviews, and pointers to other products that may be of interest -- all of
which contributes to an excellent online experience. This has resulted in
more site visitors returning more often, and turning to the search function
more than any other area of the site."
In addition, the data pulled from SLI Systems' Learning Search allows
CableOrganizer.com to analyze the search terms used on their site and
quickly see how customers' preferences are changing, in order to better
promote their products online. For example, the company recently noticed
that customers were no longer using the term "label printer," so they
changed the product category to "label maker" to match the term people were
using.
Learning Search also reports when people are searching for products that
are temporarily or no longer available. For such terms, keyword-specific
banners are created which suggest similar products, enabling customers to
find and purchase alternatives. For example a search for "Harmony 628"
shows a banner saying that this product is no longer available, but directs
the customer to other Harmony remotes.
Another benefit of Learning Search is that it helps the company's sales
team more quickly find information about products that people seek, further
improving customer service. "Empowering our sales team with the ability to
find products and information quickly results in nothing short of service
excellence for our customers, which is one of the areas we pride ourselves
on as a company," noted Holstein.
Steering More Traffic with Site Champion
With 68 percent of CableOrganizer.com's traffic coming from major search
engines, the company has also seen greater visibility and higher traffic
numbers resulting from organic searches, thanks to SLI's Site Champion hosted search engine
optimization product. With Site Champion, CableOrganizer.com can direct
visitors to search results landing pages, increasing the likelihood that
people will convert to buyers. For example, if a user does a search on
Google for "wire loom," CableOrganizer.com appears near the top of the
results, and the associated link takes the user to the search results page
for that term on CableOrganizer's site. Rather than take the customer to a
generic landing page, the user can see all the "wire loom" products that
CableOrganizer.com carries, increasing the likelihood of a sale.
"We are thrilled to see the bottom line results CableOrganizer.com has
gained from harnessing the power of our search offerings," said Dr. Shaun
Ryan, CEO of SLI Systems. "Servicing our customers well is every bit as
important to us as it is to the retailers we work with. CableOrganizer.com
is a perfect example of how our search products make it easier for online
visitors to navigate a site with thousands of listings."
About CableOrganizer.com
Author: Array
Previous news: 14 January 2008
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