IonSearch is completely self-service and intuitive. It enables ad agencies and an increasing number of marketers who are trying to better manage search campaigns across multiple engines to optimize the performance of those campaigns in a more streamlined fashion.
"We provide deep cross-discipline online marketing expertise to our clients, and many have told us that they want to manage their search bidding themselves, but lack the expertise and resources to manage them effectively," said Annette Tonti, CEO, Bluestreak. "IonSearch will enable marketers to do that with a simple, highly effective tool that empowers them with capabilities that were only previously available through SEMs or other third-party providers."
Integrated within the Ion Marketing platform, IonSearch is a self-contained module with its own unique campaign management features, performance tracking and reporting capabilities - highly tuned to the needs of the search marketer. IonSearch enables marketers to maximize their search ROI by using superior bidding and advanced campaign management strategies that are built into the tool to optimize traffic, revenue, ROI and CPA -- all within strict budget requirements that are set by the user. The product's keyword portfolio approach facilitates rule-based management spanning multiple search engines. Marketers can maximize their conversions by matching their bidding strategies against their highest return terms on a daily basis, or more frequently if desired.
About Bluestreak
Bluestreak is an eMarketing services provider with a track record for dramatically increasing the performance and ROI of online initiatives for marketers and agencies around the world. Bluestreak leads the market as the one-stop-shop for online marketing, offering a comprehensive email marketing platform, third party ad server, along with strategic programs from customer acquisition through retention. As well as being the leader in online referral programs and sweepstakes, Bluestreak is the only company that links Web media directly to email marketing databases.
Known as a pioneer in the deployment of rich media based interactive advertising and online direct response solutions, several advances common in online advertising and marketing today - such as video ads and direct response units - can be attributed to Bluestreak's early innovations.
Headquartered in Providence, RI with offices in Dallas and London, more information on Bluestreak can be found at www.bluestreak.com .
About Inceptor
Inceptor is a leading search engine marketing company founded in 1999. The privately held firm developed BidCenter, the industry's first portfolio-based self-service PPC bid management system that automates the complex keyword bidding process. BidCenter's patent-pending pay-per-click bid management technology employs optimization techniques similar to those that professional money managers use to optimize mutual funds. With offices in the Boston area and London, Inceptor has 45 employees and more than 5,500 customers including Home Shopping Network, Lawyers.com, CVS.com, Christianbook.com, and UPromise. More information can be found at www.inceptor.com.
Author: Array
Previous news: 22 December 2007
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