Traffic is the lifeblood of any website and without traffic a website simply does not mean much. Web site traffic optimization is arguably the best thing anyone can do for their online business. The fact that so many websites fail to 'make it' all boils down to poor traffic statistics. The sad truth is that even a bad website can do very well if it gets a lot of traffic.
I am constantly amazed by how poor some highly successful websites are designed. In the same vain, I am constantly amazed by how little traffic some excellent websites do get. This boils down to one of the big dilemmas online which is that the best websites don't always get what they deserve and they often have exactly what people are looking for, but no one can get to them.
Marketing and business legend, Jay Abraham, once said that in any business there lies hidden a fortune. Similarly, in any website there lies 'hidden' a wealth of traffic. Getting traffic to your web site is not rocket science. Once you know where to get it from you simply need to know how to best use the traffic source and then DO IT. Any website in any niche can get a lot of traffic. It's all about web site traffic optimization. Most people rely only on one or two old fashioned ways of getting traffic – these ways are often not effective anymore.
There is a wealth of traffic resources out there, just waiting for you to tap into. Here are five tips for web site traffic optimization that I believe will greatly improve the amounts of traffic you get to your site.
Tip #1 Size Does Not Matter:
The common misconception is that big websites get more traffic than ten or twenty page sites. Although this is often the case, the principle that counts is that quality is more important than quantity. Web site traffic optimization is more important than building a website. As a rule of thumb you should spend 20% of your time building your website and 80% of your time on building traffic.
Author: Deon Plessis
Previous news: 10 April 2007
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